Building Your Artist Brand with Luisa González

In this episode, we chat with Luisa González, a music industry professional and booking agent with a background in film.

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Luisa shares practical advice for emerging artists on building an authentic brand, developing a strong visual aesthetic, creating compelling content on a budget, and building a professional online presence. We also explore how to approach networking and follow-ups at industry events and conferences, while balancing authenticity with the expectations of the music industry.

Connect with Luisa through MGAM (Marilyn Gilbert Artists Management) on their website and Instagram.

About Luisa González

Hailing from Colombia and inspired by the voice of women in both film and music, Luisa has evolved from a filmmaker into a versatile figure within the entertainment industry. She has taken on multiple roles, including booking agent, tour manager, and music video director. She has also had the privilege of collaborating with the Afro-Cuban band OKAN, Lula Music and Arts, and Daymé Arocena, aligning her passion for audiovisual aesthetics with her dedication to supporting emerging musicians.

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Tune in to the latest episodes of Refolkus, featuring the latest music releases from Folk Canada members and Refolkus guests, now broadcasting on CKCU FM 93.1 in Ottawa, CKUW 95.9 FM in Winnipeg and CFBX 92.5 FM in Kamloops.

Presented by Folk Canada

Hosted by Rosalyn Dennett

Produced by Kayla Nezon and Rosalyn Dennett

Mixed by Jordan Moore of The Pod Cabin

Theme music “Amsterdam” by King Cardiac

Artwork by Jaymie Karn