The Art of Booking Winnipeg Folk Festival with Chris Frayer

In this episode, we chat with Chris Frayer, the Artistic Director of Winnipeg Folk Festival.

We get into the evolution of the Winnipeg Folk Festival and what it takes to build a lasting music festival. Chris also shares insights from his decades in the industry, including how he approaches artist booking, balancing emerging and established artists, and creating meaningful experiences for audiences. 

Listen to Refolkus: https://refolkus.transistor.fm/subscribe 

Don’t miss Winnipeg Folk Festival 2026 happening July 9th-12th. For more information on Winnipeg Folk Festival, tickets and their year-round concert series, visit the links below:

Website: https://www.winnipegfolkfestival.ca/

Instagram: https://www.instagram.com/winnipegfolkfestival/

Facebook: https://www.facebook.com/winnipegfolkfestival/

About Chris Frayer

Chris Frayer has been active in the Canadian music industry for over 27 years, serving as Artistic Director at the West End Cultural Centre and Jazz Winnipeg, and for the past 21 years as Artistic Director of the Winnipeg Folk Festival. In addition to leading the festival’s four-day event each July, he oversees its year-round concert series and the Young Performers Program.

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Tune in to the latest episodes of Refolkus, featuring the latest music releases from Folk Canada members and Refolkus guests, now broadcasting on CKCU FM 93.1 in Ottawa, CKUW 95.9 FM in Winnipeg and CFBX 92.5 FM in Kamloops.

Presented by Folk Canada

Hosted by Rosalyn Dennett

Produced by Kayla Nezon and Rosalyn Dennett

Mixed by Jordan Moore of The Pod Cabin

Theme music “Amsterdam” by King Cardiac

Artwork by Jaymie Karn